![]() Literally a week after Steve's death, we had lunch and agreed we would do the book." "The idea was to wait until Steve's departure, which unfortunately came with his death. But, Yoffie says, they wanted to wait until all three had finished their tenures. He first started talking about the idea for the book more than six years ago with Cusumano, the Sloan Management Review Distinguished Professor of Management at MIT Sloan School of Management. Yoffie has had access to all three men-having served on Intel's board since 1989 and written numerous business cases on Apple and Microsoft. "By looking at what they had in common, I thought there was a great opportunity to understand what distinguishes a really great strategist from your average CEO." "I have known all three of these individuals," says Yoffie, the Max and Doris Starr Professor of International Business Administration at Harvard Business School. Cusumano address in their new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day personal computer, and in doing so, also created three of the most highly valued companies in the world.īut how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy? “The notion that you could brand a product that no one had ever seen and that no one understood what it did was brilliant” ![]() If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. ![]()
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